J. Cole Debuts First PUMA Signature Sneaker

J. Cole’s first sneaker collab with PUMA is just days away from release.

Moments ago, PUMA revealed that Cole’s first signature basketball shoe “The RS-Dreamer” will hit stores on July 31st, retailing for $125.

Back in February, Cole and PUMA finalized a multi-year partnership—with Cole set to be involved in “product creation, marketing campaigns and cultural guidance.”