J. Cole’s first sneaker collab with PUMA is just days away from release.
Moments ago, PUMA revealed that Cole’s first signature basketball shoe “The RS-Dreamer” will hit stores on July 31st, retailing for $125.
INTRODUCING @JColeNC’s SIGNATURE BASKETBALL SHOE: RS-DREAMER. OUT JULY 31 pic.twitter.com/eAT8wRgBRZ
— PUMA Basketball (@PUMAHoops) July 27, 2020
Back in February, Cole and PUMA finalized a multi-year partnership—with Cole set to be involved in “product creation, marketing campaigns and cultural guidance.”