Despite already being the sitting president of G.O.O.D Music, Pusha T is diving even deeper into the music business.

Earlier this week Push announced the launch of his new record label Heir Wave Music Group while introducing the label’s first signee Kahri 1K.

Heir Wave Music Group’s main focus will be on signing artists from Pusha’s home state of Virginia.

“As far as Virginia goes and where I’m from, the 757…I sort of feel like we haven’t established like a circuit that’s really our own. Now, with the label, that’s one of the things I’m trying to do. … I felt like Kahri, and I felt like Kahri’s project, would be a great one to start this whole campaign with.”

Check out a clip of Push introducing Kahri 1K below.